Dairy Farmers of Wisconsin

Partner's Needs

Build a desirable reward for highly engaged Fuel Up to Play 60 schools 


Campaign Goals

  • Educate school-aged children and families about Wisconsin dairy
  • Reward highly engaged Fuel Up to Play 60 schools
  • Leverage media to launch new branding
  • Connect students to where milk comes from
  • Build a program that can be activated for future annual tours

Our Solution

A custom-built platform to reward Fuel Up to Play 60 schools called the Jump with Jill Live Tour Presented by The Dairy Farmers of Wisconsin. In its first year, the show was strategically awarded to six schools across five regions, reaching 3,200 students and created nearly 400,000 impression. The groundwork for the first annual tour will serve an important role in Fuel Up to Play 60 engagement for the 2019-2020 school year. 

 

 

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