Pennsylvania Department of Agriculture

Partner's Needs

Develop a Direct-to-Student Tool to Support the Staffing Demands of Agricultural Careers


Guiding Pillars for Customizations

  • A career in agriculture is a cool and good thing to do when you grow up
  • It is important and respected work
  • There are many different kinds of jobs to have within the field

Our Solution

The Commission for Agricultural Education Excellence – a partnership between the Pennsylvania Department of Agriculture and the Pennsylvania Department of Education – needed a strong debut to teachers and students across the state. They chose Farm City Day 2019 where 2,500 students from around the state would experience the custom-built live show and campaign from Jump with Jill - Agriculture Allstar Edition. #AgAllstar, as it's better known on social media, now has sights set on the Farm Show in January 2020. This Commission has their sights set on a statewide campaign expansion that can build a hiring pipeline for the agricultural careers of the future.

 

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