Meijer Supercenters

Partner's Needs

Build lasting consumer engagement in new and established markets through community outreach in schools, stores, public events and media placements 


Campaign Goals

  • Drive sales for Meijer's produce section
  • Build relationships with schools for Meijer dietitians
  • Deliver distinctive community outreach
  • Foster direct and lasting consumer engagement
  • Utilize unique media strategies to promote the partnership

Our Solution

A custom-built platform to build brand awareness in new markets, differentiate in competitive markets, and grow in established markets called the Jump with Jill Live Tour Presented by Meijer. Each year, Jump with Jill performed 50 shows and four public events throughout the six state Meijer footprint. Over the course of the six-year partnership, Jump with Jill performed 225 shows with 100,000 kids in attendance. In addition to the usual media blitz, Jump with Jill also created a custom social media-driven photo contest supporting family meals, earning Meijer a 2016 Gold Plate Award honorable mention from the Food Marketing Institute Foundation. The "Be a #FamilyFoodRockstar" recipe card was distributed to over 10,000 students on the tour in support of Family Meals Month in September 2016. Because each dietitian was responsible for approximately 25 stores, Jump with Jill served a crucial role in their reach, literally allowing them to be in more than one place at once while creating a fanatical fanbase. In addition, it allowed the large chain to connect more personally to their communities.

 

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