Meijer Supercenters

Partner's Needs

Build lasting consumer engagement in new and established markets through community outreach in schools, stores, public events and media placements 

Campaign Goals

  • Drive sales for Meijer's produce section
  • Build relationships with schools for Meijer dietitians
  • Deliver distinctive community outreach
  • Foster direct and lasting consumer engagement
  • Utilize unique media strategies to promote the partnership

Our Solution  

A custom-built platform to build brand awareness in new markets, differentiate in competitive markets, and grow in established markets called the Jump with Jill Live Tour Presented by Meijer. Each year, Jump with Jill performed 50 shows and four public events throughout the six state Meijer footprint. Over the course of the six-year partnership, Jump with Jill performed 225 shows with 100,000 kids in attendance. In addition to the usual media blitz, Jump with Jill also created a custom social media-driven photo contest supporting family meals, earning Meijer a 2016 Gold Plate Award honorable mention from the Food Marketing Institute Foundation. The "Be a #FamilyFoodRockstar" recipe card was distributed to over 10,000 students on the tour in support of Family Meals Month in September 2016. Because each dietitian was responsible for approximately 25 stores, Jump with Jill served a crucial role in their reach, literally allowing them to be in more than one place at once while creating a fanatical fanbase. In addition, it allowed the large chain to connect more personally to their communities.

Detailed Case Study with Videos

 

  • “We are so pleased with the success of this campaign that highlighted the importance of families eating meals together. We’re extending the reach of Meijer Health and Wellness initiatives through our partnership with Jump with Jill and its mission to educate kids about good nutrition.”

    Melissa Hehmann, MS, RD
    Healthy Living Advisor
    Meijer
  • “At Meijer, our mission is not only to provide our customers with a fresh and healthy experience every time they enter our stores, but to also create strong local communities through our Jump with Jill school program. We are proud to support our shoppers to introduce fresh fruits and vegetables to their families.”

    Shari Steinbach, MS, RD
    Lead Dietitian and Nutrition Manager
    Meijer
  • "Jump with Jill provides significant and very positive media coverage for Meijer. Our partnership helps communicate that we care about the communities we serve."

    Tina Miller, MS, RD
    Healthy Living Advisor
    Meijer
  • "Community and customer loyalty to Meijer is strengthened by our partnership with Jump with Jill. Jill's team is able to meet the demands of our stores, balancing corporate deadlines and school time frames to conduct consistently exceptional services."

    Tina Miller, MS, RD
    Healthy Living Advisor
    Meijer

 

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