Our Solution
A custom-built service offering for meaningful marketing called the Jump with Jill Live Tour Presented by Capital BlueCross. Now in its third year, the tour annually reaches approximately 2,100 students directly and 100,000 adults. As part of their sales strategy for school engagement, Capital BlueCross selected schools in target communities to receive a spot on the tour. Participating schools also received activity books for each student and educational materials for PE teachers. The shows are promoted to the public with appearances at Retail Stores and a publicity campaign. Jump with Jill continues to grow with Capital BlueCross' strategy to prevent rather than treat disease.