Dairy Council of Arizona

Partner's Needs

Build a program to boost Fuel Up To Play 60 engagement

Campaign Goals

  • Educate school-aged children and families about dairy
  • Build Fuel Up to Play 60 enrollment
  • Leverage media to launch new school-based dairy slogan
  • Connect students to where milk comes from
  • Build a program that can be activated for future annual tours

Our Solution

A custom-built platform for the school-based outreach arm of the Dairy Council of Arizona. With an original campaign slogan, Crank Up the Calcium, the tour set out to help students rock their bodies right with three serving of dairy per day in Phoenix-area schools. In its first year, the Crank Up the Calcium! Jump with Jill Live Tour reached 11,000 students across 25 schools across eight school districts. The partnership also delivered co-branded educational materials for each school to follow-up the live show. The Jump with Jill partnership will serve as an important role as the Arizona and Nevada Dairy Councils merge and a new NFL team arrives.



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