On The Beat

New Teacher Coaching Campaign

Posted on February 03, 2020 in Transforming Nutrition Education by Jill Jayne

Since classroom teachers are the gateway to effective program implementation, this year we designed a Coaching Emails campaign to further support the messages experienced in the live rock & roll nutrition assembly for K-5 students. In previous studies, teachers reported "lack of time" as one of the greatest barriers preventing them from using these tools.So while access continued to be offered for our printed and online nutrition education tools, this new strategy would focus specifically on making the tools more accessible to teachers by removing the time they would spend reviewing the tools and planning how to incorporate them into their classroom. The teacher coaching email campaign was developed to offer additional engagement points with encouraging messages, links to single tools, and suggestions for specific time frames for use.

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Making Health Messages Sing for Retailers

Posted on January 14, 2020 in Building a Sustainable Business by Jill Jayne

Grocers use our platform to deliver distinctive community engagement. Our six year partnership with Meijer is quite a case study including everything from an in-school tour throughout their footprint, public events in awesome places, a custom and award-winning digital campaign, POS tie-ins, and powerful media placements. After five million impressions and six states, we surely know how to make retail rock.

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This Is an Award-Winning Website

Posted on November 18, 2019 in Building a Sustainable Business by Jill Jayne

It might feel like tooting your own horn. It might not be billable hours. But when you are recognized by a professional organization, it brings accolades to your team, partners, and fanbase. The Davey Awards are for small shops with big ideas, meant to recognize smaller agencies that compete on a national scale – get it? Davey defeats Goliath with his amazing idea!

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How to Book a Rockin' Keynote Address

Posted on September 03, 2019 in Building a Sustainable Business by Jill Jayne

I had the pleasure of keynoting at the Alabama Cooperative Extension System Expanded Food & Nutrition Education Program (EFNEP) in Myrtle Beach. This program is unique because it has been continuously federally funded for 50 years. EFNEP has been permitted to serve low-income families because they have routinely provided extensive data the proves their efficacy. As you can see in this photo, EFNEP educators are a close knit and fun bunch, making them an ideal audience for Jump with Jill.

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Creating Our Characters

Posted on August 23, 2019 in Creating Compelling Kids Media by Jill Jayne

Each August, we embark upon an intense endeavor – to train in our newest hires into the Jump with Jill show. Dubbed Jump with Jill Training Camp, the five week intensive is not for the faint of heart. One of the most critical steps is to find and develop each person's look for their character. While there is a standard we benchmark against, each person's natural look and personality heavily influence how each character will look.

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Our Mission in Practice

Posted on July 01, 2019 in Transforming Nutrition Education by Jill Jayne

Everything you ever needed to know about how to effectively communicate can be learned from advertising. The characters, catchphrases, repetition, and music of well-funded marketing campaigns so strongly connect to our subconscious desires that they can override our logic and mask the very real drawbacks (or even dangers!) of the products being sold.

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How Did You Get Into This?

Posted on June 21, 2019 in Transforming Nutrition Education by Jill Jayne

After people hear my impassioned speeches about our company and our approach, they can't help but ask – "How did you get into this?" I never tire of answering this because it reminds me to reflect on how, despite our meteoric growth, we continue to lead with the same commitment to the power of the arts to make positive change in an enormous health epidemic. And that my biggest failure forced me into my greatest opportunity.

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Welcome to the New Site!

Posted on June 10, 2019 in Building a Sustainable Business by Jill Jayne

We are excited to welcome you to our new digital home! We hope you enjoy the simple yet powerful presentation of our ability to foster direct and lasting engagement for kids and families, it's kind of our thing. We create custom solutions that are easy to implement, cost-effective, and work for partners of all sizes, near or far. There is no project too small or too big to be Jump with Jill'd (that's a verb that when used in a sentence means making your dreams a delicious, colorful reality).

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